Successes of CP+B CEO, Lori Senecal

Lori Senecal is a phenomenal woman in the field of marketing. She is currently the CEO of Crispin Porter + Bogusky agency (CP +B), Lori manages the coordination of the business nine international offices with the aim of improving and developing the firm internationally. Lori massively impacted the company in many ways, such as business, culture and creating a current global agency that is inventive, collaborative, and agile while offering consistency internationally. Senecal was named the global CEO of the company because she has tremendous marketing innovations in her previous jobs. She has been a pioneer in embracing technology, innovation, and invention on the global level. Throughout her career, she has developed different business strategies which have accelerated global business growth. She has helped sign great deals with global companies such as BMW, Nestle, and Coca-Cola.

Work Experience

Lori started her career at McCann Erickson in February 2003 to July 2007. She was the co-founder and a TAG Ideation. In February 2006 Lori joined McCann Worldgroup where she worked as a Global Chief Innovation Officer until July 2007. From July 2007 to September 2009, Lori became the president of McCann Erickson. Lori was also the president, CEO, and Global Executive Chairman at Kirshenbaum Bond Senecal from March 2012 to September 2014.Under her leadership at Kirshenbaum Bond Senecal, the company grew from a 250-person domestic agency to over 900 people worldwide. According to, Senecal served as the President and CEO of MDC Partner Network from September 2014 to March 2015. Her roles in MDC Partner Network involved driving the strategic vision, deepening MDC’s unique model and working with partners to generate growth throughout the firm.


Lori is a spectacular lady in the advertising world. She has earned different awards such as a Quantum Leap award for leadership and innovation at AWNY Game Changer Awards in 2013. In 2014, Senecal was named one of the “Women to Watch” of Advertising Age. In 2016, she was named one of the four Agency Executives to watch. She has also led the company to be recognized as among the “Creativity Innovators of the Year” in 2016. She has also been involved in endorsements such as digital strategy, integrated marketing, and advertisements.

Hobbies and Interests

Apart from her career, Lori Senecal is also interested in photography and technology. She also has social media networks such as LinkedIn and Twitter. She has a passion for business, politics, and entrepreneurship.

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