Luiz Carlos Trabuco Cappi has excelled in his leadership of Bradesco, a major bank in Brazil. The prestigious post is influential in Brazilian society and is often in the vanguard of economic and political life. Opinions offered by the President of Bradesco, the position that Luiz Carlos Trabuco Cappi holds, can reverberate throughout the circles of highly placed business and political leaders. He has lent his considerable knowledge and expertise to some of the biggest financial projects in Brazil.
The 57-year-old Trabuco as he is known in the markets assumed the reins of leadership from Márcio Cypriano who had done an outstanding job throughout his tenure. Trabuco became the fourth president in Bradesco’s history. Luiz Carlos Trabuco Cappi is steeped in the operational methods of Bradesco and has served in some key areas during his time with the company. Private pensions and marketing are two critical areas in which Trabuco has accumulated great experience.
His work gained attention when he served with Bradesco Seguros. The insurance wing of the business under his direction made a noticeably increased contribution to the company’s bottom line. At the age of 47 Trabuco was promoted to Vice-President and he continued to gain experience in executive postings which has culminated in his service as President.
Luiz Carlos Trabuco Cappi avoids ostentatious displays of wealth in a nod to his understanding and personality. He dresses in a discrete and tasteful fashion that complements his extensive skills in top leadership.
Trabuco is initiating an ambitious plan of organic growth for Bradesco. He hopes to improve the performance of existing banks and also increase the number of branches. Interest rate reductions are also a possibility to enhance growth prospects for Bradesco.
With four decades of experience at Bradesco, Luiz Carlos Trabuco Cappi is well positioned to take them to a higher level of success and growth. Starting out as a clerk he has served in many different positions since then and knows the bank and its operations like few others. Promoting talented people from within, like Trabuco, helps foster continuity and renewal. These qualities are greatly valued by the leadership at Bradesco. One top executive from Itaú Unibanco spoke highly of Trabuco and agreed that he was uniquely qualified for the post.
Market leadership has been viewed as a significant honor for Bradesco. One of Trabuco’s top priorities was to regain their status as the largest, private bank in the country. While the interest rates and organic growth avenues for continued progress at Bradesco have borne fruit, Luiz Carlos Trabuco Cappi helped engineer a bolder plan with one fell stroke. Trabuco and Bradesco acquired the Brazilian branch of HSBC for US $ 5.2 billion. With this acquisition, Bradesco once again is a strong contender for recognition as the largest private bank in Brazil.
Some notable awards have been received by Luiz Carlos Trabuco Cappi during his career. As a result of the HSBC deal, he was named ENTREPRENEUR OF THE YEAR IN FINANCE by DINHEIRO. He also received honor and recognition regarding his earlier work in the insurance division of Bradesco.
Luiz Carlos Trabuco Cappi was born in 1951 in Marília. He secured an extensive education at the University of São Paulo and graduated from the Faculty of Philosophy, Science, and Letters. He started working for Bradesco in 1969 and climbed steadily through the ranks. When he was promoted to President, he created a corporate university to develop new leaders for Bradesco. It was an innovative approach that helps ensure the continued fine performance of Bradesco. Luiz Carlos Trabuco Cappi was considered for the post of Minister of Finance but has chosen to stay with Bradesco.